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The impact of country connectedness and cultural values on the equity of a country’s workforce: A cross-country investigation

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Cross Cultural Management: An International Journal, Volume 22, Issue 1, February 2015.
Purpose The paper focus on the impact that country connectedness and cultural values have on the equity afforded to a country’s workforce in today’s global economy. Design/methodology/approach Drawing upon a number of large international surveys of national-level metrics, e-readiness is identified as a proxy measure for country connectedness. Cultural variables are proxied by the World Values Survey's national-level scores on 'survival/self-expression' and 'traditional/secular-rational' values. Workforce equity is captured via three measures: per capita Gross National Income (GNI) based on Purchasing Power Parity (PPP), a Gini-coefficient, and the prevalence of child labor. Stepwise regression analysis is employed to investigate expected relationships. Findings Results suggest an interesting link between the constructs investigated. A negative and significant effect of e-readiness and a negative and significant effect of traditional/secular-rational values on workforce equity are reported. In addition, the impact of e-readiness appears to be absolutely larger while thee impact of survival/self-expression values on the workforce equity is not found to be significant. Research limitations/implications The research is primarily exploratory in nature thereby providing a foundation but not an end product. Next, the data used in the research is aggregate-level data providing broad generalizations about each country. Does a country have a single culture? Is the connectivity of a country a valid measure of the regions within? We chose to use an analysis at a single point in time. A longitudinal study could provide more insight and thus help to highlight causality. The data utilized was repurposed from third-party sources. Finally, only 37 observations are used and a broader dataset could help strengthen findings further. Originality/value Uses an innovative data capture methodology that allows the investigation of an interesting and unexplored research question.

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